Lightwave

Lighting the Way for Lightwave: A Strategic Partnership Success Story

Beacon

Marketing strategy

Content strategy

Branding

The challenge

In 2020, Birmingham-based startup Lightwave sought our expertise due to our strong reputation in the smart home and connected living industry.

With limited internal resources for marketing, Lightwave turned to us for assistance in developing and implementing their marketing strategy.

They aimed to enhance their brand presence and position Lightwave as a premium option for an audience interested in both interior design and smart home innovation.

The solution

Over the past two years, we have developed an overarching marketing strategy for Lightwave. This includes creating their branding design and tone of voice guidelines, crafting content marketing plans, and establishing their digital presence across email, social media, and their website. We have also managed Lightwave’s paid media channels and contributed to their website design and user experience (UX).

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As the Lightwave family has grown, so has Beacon's range of offerings for them. We regularly hold review meetings with their team to discuss the performance of content and specific campaign projects that could benefit from our creativity.

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Lightwave’s collaboration with Beacon has not only elevated the brand’s social media presence but also positioned Lightwave as a frontrunner in the smart home industry, capturing the attention and admiration of tech enthusiasts, interior designers, and home renovators alike.

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With Beacon's strategic approach, Lightwave experienced significant improvements across various fronts.

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In recent months, that has included designing artwork for new product launches, both in terms of packaging and supporting marketing collateral, as well as supporting with industry events through our expertise in experiential marketing.

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We also helped to develop their approach to influencer marketing, working with influencers who specialise in home renovation projects by using smart home technology. Devon-based ‘ManWithAHammer’, aka Greg Penn, is now a brand ambassador for Lightwave, regularly sharing updates with his 160,000-strong Instagram following.

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We continue to support Lightwave with all facets of their marketing, including coaching and training for their internal teams, quarterly channel analysis and content audits, and adapting or creating the strategies for their seasonal goals and campaigns, flexing our offering to suit their current requirements.

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The outcome

Our relationship with Lightwave has grown with their brand itself, supporting the development of their content to reach a global audience.

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It is difficult to put a cost on the ongoing project that has been our collaboration, but the fact they continue to renew and expand our contract each quarter is testament to our dedication and successful, ever-blossoming working relationship.

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While the Lightwave family has grown, so has Beacon’s offering to them.

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