Our Services

As a full-service digital marketing agency, we empower smart home and home living brands to connect meaningfully with their audiences. We recognise that these two industries face distinct challenges, each with unique stories, markets and audiences, which is why our agency is divided into two teams. Beacon for smart home and tech brands, and Beacon Living for home interiors and lifestyle brands.

Smart Tech Brands
I want marketing that keeps pace with fast-changing tech

Advances in the smart home and connected tech industries happen quickly. In an overcrowded market, we ensure your marketing stays sharp, keeping your story relevant and competitive. Our flexible approach enables you to respond swiftly to market changes without having to start from scratch.

Here’s how we help:

  • Marketing strategy: We track trends and competitors to create timely campaigns.
  • Content creation: We produce adaptable assets that can be easily refreshed, either by our team or your own, in Canva.
  • Brand strategy: We keep your positioning clear as your product catalogue grows.
  • Digital paid media: We run performance-focused campaigns with ongoing optimisation.
I need to adapt our global strategy for European markets

A message that works globally can lose impact if not tailored for each market. We translate your global positioning into strategies that make sense locally, without losing what makes your brand yours.

Here’s how we help:

  • Marketing strategy: We spot the right opportunities and help you act on them.
  • Content creation: We adapt tone, imagery and product focus to fit local audiences.
  • Experiential marketing: We create events and experiences that feel relevant in each country.
  • Digital paid media: We tailor campaigns to local platforms, regulations and habits.
I want to grow and engage our professional installer network

Installers are a powerful sales channel, but they need consistent support and recognition to stay loyal. We design programmes that reward, train and engage them so they keep choosing your brand.

Here’s how we help:

  • Pro installer programmes: We create structured reward and training systems that build loyalty.
  • Content creation: We create practical guides, updates and resources for installers to use and engage with.
  • Marketing strategy: We link installer engagement to measurable sales growth.
  • Branding: We keep programme visuals and messaging consistent across channels.
Home & Lifestyle Brands
I want a consistent customer experience online and in-store

Your customers might browse your website before visiting your shop, or vice versa. If the look, feel, and tone aren’t consistent, the journey feels disjointed. We help you create a seamless experience so every touchpoint feels unified.

Here’s how we help:

  • Branding: We align your visuals, photography and tone across online and offline channels.
  • Marketing strategy: We map the full customer journey and ensure each stage feels part of the same story.
  • Content creation: We design imagery and write copy that works everywhere, from product pages to point-of-sale.
  • Digital paid media: We run campaigns that bring online interest into stores and vice versa.
I want a brand personality that builds a stronger emotional connection with customers

Specifications and features matter, but it’s the feeling your products create that wins people over. We help you tell stories that show your products in real homes, creating a connection that lasts beyond the sale.

Here’s how we help:

  • Branding: We bring personality into your visual and verbal identity.
  • Content creation: We create stories, images and videos that help customers imagine your products in their own lives.
  • Thought leadership: We share your ideas and expertise to build trust in your brand.
  • CRM & email campaigns: We send content that inspires and nurtures, from the first point of contact through to purchasing.
I want to keep my customers engaged long after purchase

A purchase is just the start. If you stop talking to customers after the sale, they’ll forget you. We help you stay in touch with content, events and campaigns that make people feel part of your brand’s story.

Here’s how we help:

  • Content strategy & planning: We create a calendar of touchpoints that keeps you front of mind.
  • Social media management: We share content that sparks conversations and keeps people coming back.
  • Email campaigns: We send personalised updates and ideas that add value.
  • Experiential marketing: We design events and activities that keep customers connected online and in person.

Marketing strategy

To grow leads, build brand awareness, and create impact quickly, we'll assess your marketing strategy, target audience, business goals, competitors, and market position. We'll then develop clear buyer personas and a tailored marketing plan to achieve measurable results.

  • Comprehensive marketing planning
  • Go-to-market research and market analysis
  • Opportunity identification and new market support
  • Customer strategy and insight
  • Brand strategy
  • Brand awareness campaigns
  • Product and service launches
  • Digital paid media strategy and deployment
  • Google Analytics
  • Project management from concept to delivery
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Branding & Design

Your brand is how you're recognised. We'll create a strong visual identity with tailored themes, colors, fonts, and logos that reflect your values. Our team will craft persuasive copy and engaging visuals for consistent audience connection. We'll also develop brand guidelines for authentic messaging across all channels.

  • Brand development
  • Brand creation
  • Brand guidelines and asset suite
  • Brand awareness campaign creation
  • Branded social media template creation
  • Full graphic design services for print and digital
  • Full website design
  • Collateral design
  • Print and distribution of collateral
  • Point of sale design
  • Product and service launches
  • Audio and video production
  • Content library
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Experiential marketing

Experiential marketing focuses on creating memorable moments. Live events allow audiences to interact with your brand, ask questions, and experience what makes you unique. From product demos to immersive activations, we'll design experiences that foster strong connections and leave a lasting impression.

  • Brand awareness campaigns
  • Product and service launches
  • Influencer relations and brand ambassadors
  • Live and pre-recorded digital events
  • Panel and roundtable conferences
  • Roadshows
  • Event gamification
  • VR/AR projects
  • Online gamified experiences for lead capture
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Pro Installer Programmes

Building a strong network of professional installers enhances your brand's reputation. These programmes ensure proper installation of smart home devices, boost visibility, and improve customer satisfaction. By providing training, rewards, and resources to installers, you create advocates that help your business grow. We'll develop and maintain your pro programme as follows:

  • Day-to-day strategic account management
  • Marketing collateral design and distribution
  • Pro installer media and influencer campaigns
  • Manage pro installer events and activations
  • Smart home technology new product launches
  • Pro installer community strategy and setup
  • Pro installer brand awareness campaigns
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Content creation

We'll use detailed audience research to understand where your customers spend their time online. This will allow us to create content that reaches the right people at the right moment, while staying true to your brand’s voice and style. Every piece will be crafted to engage, inform, and connect with your audience in a way that feels authentic and memorable.

  • Content plan creation and deployment
  • Social media strategy and management
  • Social media content creation (written, static visuals or video)
  • Branded social media template creation
  • Organic and paid media creation
  • Thought leadership campaigns
  • Keyword and SEO-optimised digital copywriting
  • Speeches, presentations and video scripts
  • Audio, video and podcast creation
  • Case studies, blogs, white papers and articles
  • CRM strategy, provision, and deployment
  • Email newsletter campaigns
  • Website creation and development
  • Talking heads or explainer videos
  • Copy polishing and improvement
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